Chris Cowpe

Chris Cowpe

This site was originally conceived as a place where we could collectively come together to share our sadness at Chris’ passing and gladness for his life. Now that Chris is gone and we have said our goodbyes to him, we have decided to keep the site up as a place where all of us who loved Chris, who worked and played with him, could come at any time we like to remember just what an extraordinary man he was and how much he meant to all of us both individually and collectively.

We hope that everyone will visit Chris here every now and again; when you want to just pop in and say “hello, mon brave”, remind yourself of what a lovely man he was and what he meant to us all or just to feel his presence “cheering you on from the touch line” as he once memorably described the role he played for so many of us.

Visitors left 141 thoughts.

  1. Tony Harris

    One of the true gentlemen of our game and an example of how it should be properly played.
    Yrs
    Tony

  2. Louisa Clarke

    I absolutely loved working with Chris – he was generous with his time, his experience and his advice. He was fantastic company: fun, charming and kind.
    It is incredibly unfair that he has gone and I will miss him very much.

    Louisa

  3. Tanya

    I met Chris only once about 4 years, but I remember him very well – his energy, curiosity, sense of humour. We are lighting candles for Chris in Moscow.

  4. Ged

    Chris was a true gent. Honest, kind and incredibly patient. His personality and knowledge will be sorely missed at the ‘Caffeine table’.
    Ged

  5. John Allert

    A lovely, quick witted, wise and articulate man taken way too soon. I’ll always remember his wicked laugh and smiling eyes. John

  6. Arnout Mostert

    I also did not meet Chris very often but on the occasions that I did he was always so interested, kind, welcoming and most of all so full of life. I wish I had taken more time to get to know him better.
    I wish his family all the strength to deal with this loss and may beautiful memories chase away the pain of your loss.

    Yours,
    Arnout Mostert

  7. Tom Morton

    Chris was the counter to the legendarily laid-back side to BMP’s character, as he seemed to live with incredible urgency. Working with him was never dull: there was always something more we could do, some other angle to investigate, one more push. Socially he was the same: always one new angle to the conversation, one new chair to be pulled up to the table, one new person to be welcomed in. Chris is gone to soon, but he packed a lot of life in to his years. Rest in peace, Cowpey.

  8. Eleanor Hatfield

    The gentlest of gentlemen with true generosity of spirit. It was a pleasure to know (all too briefly), work with and have more than a few irreverent giggles with Chris. His loss will be dearly felt by many and I would like to send my sympathies and best wishes to ‘his girls’ and all of those who loved him, not least the Caffeine crew. E x

  9. Alex Batchelor

    Very sad – a genuinely lovely man – funny, charming, generous and mischievous – he will be missed.

  10. Tricia Paterson

    I spent many days (and nights) in the Conference Room, Presentation Room, Cinema…..okay and maybe the POW, working on New Biz projects with Cowpie.
    Quite simply – he made me love what I did. (Our shared enthusiasm for a glass of crispy, white wine, might have helped too!)
    Clever, energetic and passionate – that’s how I’ll remember him.
    Deepest sympathies to Jane and the rest of his family.
    Tricia

  11. Tanja

    I was lucky enough to have met Chris last year. He was a true gentleman and it was such a pleasure to work with him. It’s so very sad that he had to say goodbye now. My blessings go to his family and beloved ones, colleagues and partners. He’ll be missed dearly from our Caffeine team. Tanja

  12. David Kean

    I have lost my Inspector Morse. As his sergeant Lewis, it has been a privilege to work with simply the nicest and cleverest man I have ever worked alongside. He was irascible, tetchy, precise, painstaking, demanding, cantankerous – all in the name of getting it right or righter than right. And he was a ball of energy – I remember Ed Docx describing him as the only person you could catch a heart attack off. But he was as ebullient as he was dark; as full of total optimism as he was curmudgeonly; as caring an compassionate as he was demanding. He showed me that nice guys don’t come last and that it is possible to be both brilliant and civilised – they are not mutually exclusive, which my experience up until working at BMP had taught me. He gave me shelter in the best ad agency in the world and I never stopped learning from him. To have created Caffeine with him and Andy has been a terrific ride and he will always be our very, very special Espresso – intense, punchy, brooding and a jolt of intensity. I am so glad he is beyond the pain now and I hope he has had a pleasant surprise in his new guise. I see him perched on a tall stool, at a Celestial bar, with a never ending glass of Chablis in hand and that perpetual smile, with the lips turned up slightly at the sides ready to open into a big, generous grin at the slightest provocation. I see him looking fondly at us all – so many of whom he nurtured – and I hope he is meeting all his heroes from history. When I joined BMP, Chris took me out for lunch. We went somewhere very nice in Notting Hill. We had a 3 o’clock new business credentials meeting with Wrigley. A very big deal. Four bottles of Chablis later we rolled up to greet the client who was already in reception. I don’t remember much about the meeting, and Cowpie certainly wouldn’t have. The client never came back, surprisingly. But we did alright, Chris and me. We managed to bring in a few shekels. They don’t make ‘em like that any more.
    Chris was my hero. He showed us what it is to live with heart and conscience and to be kind, giving and generous and how to delight in the company of others. I loved him very much.

    1. Anonymous

      This is lovely, David. Don’t forget to be kind to yourself in this time of great loss for you. Xx

  13. Philip Heimann

    Dear Cowpe

    You taught us the magical arts of Stanley.
    You taught us the curious arts of Webster.
    You taught us to master financial negotiations (ok not so much).
    You taught us that’s its better to be honest than false.
    You taught us its better to be a smash martian than an arsehole.

    You fought to keep the cheese board in the first recession.
    You fought to keep the hot sausages in the next.
    You fought for us in the last.
    You fought for intelligence over show.
    You fought for making this odd business fun.

    You taught and fought for us all so much,
    We are truly indebted.

    P x

  14. Jorian Murray

    Dear Chris,

    Goodbye and thank you for so many fabulous memories;

    Chablis O’clock, piles of indecipherable scribbled notes, the bashed up BMW, mischievous smiling eyes under the bushy eyebrows, the laughing cough (or was it the coughing laugh), the ever present black suit and tie, a new angle, eternal optimism, never give up, keep going, time for one more …

    I suspect that you won more business that lead to famous campaigns than anyone – that makes you a proper advertising legend.

    You were taken far too soon from your family, friends and colleague and the world is a duller place without you.

    Thank you for all of your patience, guidance & inspiration.

    Rest in peace,

    Jorian

    P.S. Man United won yet another title last night, how fitting.

  15. Michael Birkin

    He truly was one of the gentleman in our industry as well as a great talent. We will all miss him.

  16. Sophie Devonshire

    It’s such a terrible loss. Chris was smart, kind, funny, gentle and incredibly thoughtful. One of those people who I’m so pleased to have met and someone who will be deeply missed by those he’s spent time with.

  17. jon claydon

    Remembering, now, something he once told me.

    A quotation from some legendary Zulu warrior (who’s name he knew, but I’ve forgotten) – uttered whilst surrounded and hopelessly outnumbered by enemy forces.

    If we attack… we die.

    If we defend… we die.

    We attack.

  18. Jill Meager

    I have been friends with Chris for twenty years and this is what I will remember about him.
    Chris listened unconditionally: I always felt interesting when I talked to him because he was always delighted to hear what I had to say. Not that I had something special to say, just that he simply brought out the best in me – and others – by his focus, his curiosity and his fierce brain-power. It was always great to tell Chris what I was up to because what I was up to suddenly became magical. I’ve never met anyone like that before – no ego, just care, attention and love.
    And of course, he couldn’t have been any of the above without the strong arms of Jane around him.

  19. Ian Forth

    Just got this terribly sad news last night. Cowpey was one of a team that defined BMP for 30 years. They each made their unique contribution and Cowpey’s was so distinctive – the irascible intellectual genius hammering away at a deck late into the night before the pitch the next morning, glass of chablis at his elbow, hand written charts flying out in all directions; then out of the chaos would emerge this superbly constructed argument that made sense of the client’s problem and explained why the strange creative solution about to be presented was in fact perfect for their purposes. He, Ross and Felders were the heart of the ‘academy’ – the brilliant midfield perhaps of that incredible team.

    Our hearts go out to Jane and his family today. RIP, Cowpey.

  20. John Wright

    Chris was a great man with a great character, a true advertising and marketing great. He was loved by many and will be missed by more.

  21. Leslie Butterfield

    Chris was a fantastic mentor to me at the very start of my career. We overlapped at BMP for five years and he inspired me with big ideas and a big personality.
    He will be missed a lot, by many. But his good spirit will live on.

  22. Garry Walton

    After not seeing Chris for decades
    I was lucky enough to see him last Christmas and at the recent BMP
    party. It gave me the chance to reacquaint
    myself with a really great guy.
    Chris was always happy.
    Ready to smile and lift you up.
    I can easily recall his smile and chuckle.
    He made working together fun.
    My sincere best wishes to his family, who
    were lucky enough to see him every day.

  23. Simon Lendrum

    I’m drinking Pinot Noir as I write, rather than Chablis, which I’m fairly sure Chris would have no issue with.
    As someone who was privileged enough to spend my early years in advertising as the junior on many of Cowpey’s pitches, I’ve got fond memories of acetates, B & H, wine, and 2am inspiration. Then more acetates. Any addiction to the highs of pitching and the acceptance of taking the lows with grace can all be traced back to Chris. My BMP memories, which are many, are dominated by a few key characters – Cowpey is certainly one of those.
    To Jane and family, best wishes from the other side of the world. Very sad news.

    Simon

  24. Mark Earls

    Very sad to hear this news. I was lucky enough to know Chris early on in my career.. He taught me loads about about passion, enthusiasm and determination to get something better out. I’ve been been lucky enough to chat with him a number of times in recent years and still feel the same way about him: one of the nicest, smartest and most generous people I’ve been lucky enough to know in the business.

  25. Graham Rose

    What a nice guy, too young to go. Chris was a gentleman, always easy to be with, work or social. A dedicated and committed ad man from the golden era.

  26. cathy reid jones

    Such sad news. I am one of the many who got to know Chris at 2 am in a conference room over a bottle of chablis and a deck of charts that still wasn’t quite right. There was always that moment when you thought you’d be able to leave soon and then Chris would walk back in the room with two bottles of wine and say – “right, let’s just have another think about this”. I loved working on pitches with him. He treated everyone on the team as equal, made us all feel clever and got the best out of everyone as a result. He always made it fun and always thanked for your contribution – normally by taking you to 192 for a very , very long lunch. My BMP years were the most enjoyable years of my career and Chris was a big part of why it was so good to work there. So sad for Jane and the family. Our kids are the same age. I will hug them tighter tonight..

  27. Joanna Wenley

    So sorry to hear about Chris. I have so many happy memories from the million years we both worked at BMP. He will be greatly missed.
    My very best wishes to Jane and family.

  28. giles keeble

    I always looked forward to seeing Chris and would have liked to have seen him more. Always fun, always challenging. Interested in history and everything else it seemed. We were at BMP together and he was one of the second generation who continued to carry the flame for what the place and the people there stood for. My thoughts are with Jane and the family. Giles

  29. Anneke Elwes

    Chris lives on in all these entries – he comes alive off the page and lives on in the memories and hearts of all of us lucky enough to have known and worked with him. There was something so infectious about his energy, his stamina, his indomitable spirit and that wonderful, hoarse laugh and its so true, time spent in his company made you feel better, taller, more alive. The last time I saw him he was clearly unwell but made light of his illness and was more interested in me and mutual friends – so generous-spirited – so typical.

    We’ll miss you.

  30. caroline Frankel

    I am devastated to read that Chris passed away . He was an inspiration.His dynamism and energy were infectious and there was never a dull moment working with him.
    All my thoughts and support are with Jane, his children and the rest of the family.

  31. Paul Howarth

    As a wide-eyed graduate at BMP in the mid-90s, I remember Chris as a tireless new business machine who always strove to ‘do the right thing’. Although a hard taskmaster, he managed to be eminently approachable and inclusive too.

    One day early in our graduate programme, our boardroom lunch, hot sausages and all, was interrupted by Chris bursting into the room. There was a pitch on and he wanted ideas; no matter that we were wet-behind-the-ears grads. I made a glib suggestion, which Chris latched onto and said something like: “That’s good, we’ll use that in the pitch.” I very nearly burst with pride – which would’ve been messy given the number of sausages I’d eaten – and I phoned my parents that evening to tell them. I can’t think of too many agency leaders as adept at making everyone feel their worth.

    A very talented man but, more than that, a lovely chap and a true inspiration.

    Thoughts are with Jane and the rest of the family.

  32. Ros Elwes

    So sad to hear Chris has passed away.

    Was fortunate enough to work with him at BMP.

    The comments show that he lives on vividly in our memories as he will do for his family.

  33. Bart Casey

    Our agency celebrates “gentlemen with brains,” and Chris always fit right in when working with us. He had the staying power to help us get things right — or at least as right as was possible under what were usually ridiculous high-pressure situations. For me, he also reminded that we were working in “advertising,” which historically was meant to be fun, as well as stimulating, creative and competitive. As we prepared for more “encounters with procurement,” Chris was a breath of fresh air to remind just how fulfilling careers in our industry can still be.

  34. Glen Lomas

    For someone so perpetually busy, Chris was the most generous person I know with his time. He really did care.

    At a party just before Christmas, some of my friends and family met Chris for the first time. He was only there for an hour, but he somehow managed to meet all of them. But not only did he meet them, he also charmed, entertained and encouraged them. They have all since talked of him in glowing terms.

    His time here was way too short, and he gave most of it away to others. It’s easy to try to emulate the Chablis drinking, but his other traits are much harder to mirror. But the World would be a much better place if we all tried.

  35. Kevin Duncan

    It’s pretty much 30 years to the day since I turned up at BMP and went into Cowpie’s office proudly brandishing my first presentation for Courage.
    “That’s a rubbish chart,” he proclaimed with a knowing smile, “Come on, let’s rewrite it.”
    He promptly removed a full ashtray from the top of a large pile of paper and we did just that.

    Bright, funny, restless – Chris was a legend.

  36. James hayhurst

    Lord Cowpe

    So sad that you’ve left us so soon. Am fittingly drinking Chablis as I type. You were such an amazing man and mentor to me (although you did have a habit of calling me to go to the bar at 530 when I probably should have been finishing my British gas minutes….). I’ll really miss your sage advice, fine company and our rounds of pretty poor golf.

    My thoughts are with Jane and your family

    All my love

    James

  37. Carol H-W Brandon

    My clearest memories of Chris are visual; he always seemed to be dashing, coat tails flying, long black hair flying, head a bit tucked down, eyes flashing up for a second, half smile, pale skin, dashing down the corridor. I thought he and all the other top BMP people were incredibly glamorous and charismatic. Chris vibrated with passion and confidence. Good luck on the astral plane from rainy Detroit.

  38. Michael Greenlees

    It’s so hard to believe.
    Chris lit up the room with his humour, insights and humanity.
    He’s someone I’ve known for almost my whole time in advertsing – Chris brought so much of value to everyone he met.
    He’s left behind an indelible footprint – Such a loss – Mikex

  39. Jon Busk

    Desperately sad news.
    Cowpe was that rare combination – a relentless, restless drive and rigour ran through him, as did a generous, soulful love of people. In a nutshell he made you want to be the best you can be. Without resorting to the stick or any rubbish management speak. Even in the stickiest of moments he retained the ability to laugh (usually at Glens’ or my latest balls up).
    Never boring. Never dimmed. Never beaten.

    Best wishes to Jane and family.
    jbx

  40. Richard Morris

    I can’t believe he’s gone.

    Those twinkly eyes, that laugh, the invariable cry of ‘Mon Brave’ when you entered his office, his energy and enthusiasm, his belief that it could always be better, and his enormous generosity of spirit.

    I knew him for 25 years. He interviewed me as a grad trainee. He taught me everything I know about new business – and it’ still only a fraction of what he knew. I owe him so much.

    Those long nights in the cinema and the glass room, endless pitch decks, and his determination to ‘get it right’. What times they were.

    Cheers Cowpie.

  41. Sara Donoghugh

    Cowpey,

    You possessed all the traits that made advertising a great industry to work in: passion, humour, humility, intelligence and a love of booze.
    I will miss you greatly.

    Sara.xx

  42. Michael Bray

    Chris was a unique and wonderful man. The first time we met, I interviewed him for the role of Planning Director of a struggling DDB. He declined though within a year we were working together anyway in the newly-merged BMPDDB. Chris was first and foremost an honourable and decent man. What most impressed me was his passion. For BMP, for the people and for the work. Passion, curiosity and honesty. Chris you will be missed.

  43. Eve Hewitt

    Trying hard to think of something to write and as “just a secretary” back in the day I’m trying even harder not to make a typo. Late nights, fags, presentations, wine, Chris was clearly an amazing man and I was lucky enough to see him again quite recently and was reminded of just how much of a gentleman he was, I was certain he wouldn’t even remember my name but Ross Barr and Cowpie made me feel like an old friend- honoured to have known him. BMP – what a place, what a man to represent it in the best days. Where else could you be pissed at your desk (me not him) and still win the pitch. Hats off. Deepest sympathy to his family x

  44. Ian Sippitt

    Chris was my first planning mentor who taught me how to moderate group discussions. He put up with my ill informed observations on the likes of flavoured instant mash potato and St Ivel Gold. I was clearly an intellectual lightweight but he was always encouraging and helped make BMP a place where you wanted to spend a lot of time – be it working or drinking. i wish there more like Chris around today

  45. Richard Butterworth

    Ace planner, generous teacher, lovely bloke. I’ll always remember you in your office, the sun behind you dipping under the West Way, sleeves rolled up, inspiring us weary pitchers with the feeling that some time this evening (probably early tomorrow morning) we’ll crack this thing. And then (of course) cracking it yourself. And then generously giving us the credit. We who were pulled along by your slipstream will miss you loads.

    There’ll be no chip-pan fires in heaven.

  46. Joyce Rennie

    Sweet man
    A gentleman
    Twinkley eyes
    Cheeky grin
    Modest
    so clever
    and kind
    in those BMP days
    nothing will have changed
    what a loss
    and will be so missed

    Love and deepest sympathies to his nearest and dearest

    Joyce Rennie

  47. Sarah Watson

    Cowpie.

    You will forever be cut-glass, solid gold, thoroughbred BMP royalty.

    It was an utter privilege to have worked with you – completely unforgettable.

    You had the energy of ten men and the brain power to match.

    Thinking of you lovely Jane x

  48. alison burns

    Reading these entries, it occurs to me that the way Chris made me feel (as a baby, baby account person) – as though I mattered, was special, had a contribution to make and belonged with him, with John Webster, with BMP gods in general, is in fact the way he made everyone feel.
    How extraordinary. How did he find the time, the humanity, the curiosity, the compassion? Dunno. But he did. I was his milk pitch account director, and his Rowntree account manager, and I still have a couple of napkin drawings of strategies I should have learned.
    Lovely man. Lovely.

  49. Annemieke

    Chris had such a “joie de vivre”. So many happy memories he will have left behind which in time will hopefully help fill the great gap of this very sad loss. Jane – sending you all my strength, love and a huge hug. Annemieke xx

  50. Larry Barker

    Pitching with Chris was in equal measure frustrating and fabulous.
    If ever there was a man to give energy to a flagging room – often as not fuelled by Chablis & Pizza – it was Cowpey.
    However, just when you thought you’d got all your ducks in a row, there was no-one better at pointing out that you hadn’t.
    Your ducks, it turned out, were all over the place.
    And they weren’t even ducks.
    Getting it right was all that mattered – no matter that it was past midnight and a whole new animatic would need shooting before the morning.
    He loved cleverness, he loved smartness – and he loved winning.
    And we loved – and now miss – him.
    XXX

  51. Sue Edwards

    I introduced my mum to Chris once. She’d come up to London and sit in the old-style BMP reception watching the buzz. Thereafter Chris always spoke to her, always gave her the time of day. ‘What a nice young man’ she’d say. She was right.

    Those things count, people count, Chris made people count, I felt counted.

    My thoughts are with Jane and his family.

  52. Sheryl Marjoram

    Thank you Chris. Good fun, good intentions, good values, good ideas and good to be around. Honoured to have known you mate. Rest in peace.

  53. Anna Hopwood

    Chris was kind, funny, inspiring, clever, and importantly decent in equal measure. In a world with a tendency for ego he had none, although given his talents he would have been forgiven if he had. He was such an important influence on the benign but brilliant culture that was bmp , one that allowed us all to flourish in our different ways.

    Like everyone else’s , my memories are dominated by images of the glass room late at night , the trusty corkscrew and ashtray , the meeting room table covered with the charts spread out from end to end checking that the logic was absolutely as tight as it could be , the belief being that it could always be better. The permanent fog of cigarette smoke never hiding the sharpness of his brain, his laughter, and the restlessness and energy that put all of us younger than him to shame . Those were happy days.

    Much love to Jane and family

    Anna

  54. Andrew Melsom

    Dear Chris
    I worked with you for many years at BMP, where you fought for our little start up on the 4th floor and helped us grow it over seven of the glorious go go years into quite a respectable company with our ridculous proposition about being experts in the corporate and financial world. Every time we won something like Cable and Wireless and Mercury we used to add ‘Telecommunications’ to our list of expertise! How we laughed, and pitched and laughed. And yes, there was much Chablis. We would struggle trying to crack or pindown a problem and you would come in looking a complete shambles, hair akimbo and not immaculately shaven and whack! You would remove all the mish mash and tell us what the idea was we were trying to have. And then, lunch, of course.
    Since then we have remained in touch with your last (and quite positive) email to me only a few weeks ago when we had planned to meet once your immune system had recovered.
    There are many things, but you were also kind. My son, now a facebook executive, remembers coming to Wimbledon to cheer himself at your invitation up before going into hospital to have big knee operation. Absolutely no reason for you to ask him other than you thought it would be a fillip for him.
    I will miss you bounding up at Martin’s summer parties by the river, glass in one hand, fag in the other, radiating.
    I think you would say something like, “…well this may not be fair, but it is where we are, and there are an awful lot of great people who are dead. Look at Webster!”
    I will think of you a lot and God bless you.

    ANDREW

  55. James Best

    A bit of hero at school. Then at Oxford. And then at BMP.
    Trailed in your wake a lot of my life and learned so much from you. About advertising and how to do things right. And the value of a good glass of Chablis in life. Or two.
    Dear family friend and godfather to Archie.
    Goodbye, Mon Brave.
    And thank you.

  56. Daryl Fielding

    Always true to himself, he was a gent and someone who held his learning and brains very lightly. So sad that such a good soul is gone.

  57. David Batterbee

    I have half a lifetime of memories of Chris everyone of them good and still enriching after all these years.
    Two particular memories perhaps worth sharing, one I am sure experienced by many others, and one not.

    Working deep into the 11th hour of a pitch eve . Chris suffering the worst possible bout of neuralgia and running a temperature kept himself awake, thinking and making the telling contribution by chewing on ice , sitting at at an open window . It was January and the wind howled down Bishopsbridge Road.

    Chris , especially in his pomp, was a very good looking boy. We were on a First Class Quantas flight to Oz. Chris , totally oblivious of the effect he was having on the Matinee Idol stewards, mistook their continuous attention for standard Quantas customer care. In the wee small hours of the night I got little sleep with the constant
    offers of ‘bevies’ and attempts to tuck him in.

    On the same trip I got Chris to model some earrings I was thinking of buying for Jean. It was in a jewellers run by a couple of ‘ lads’.The phonetic confusion between g’day and gay and our request for “a good place to eat ?” led to one of the most memorably confusing nights of my working life.

    Chris so often made the telling contribution and he was a big part of making the whole BMP trip so memorable.

    Love from Jean and I

  58. Jonathan Trimble

    Very sad news. A rare mind and human being that I can only feel privileged to have known and sad that the world no longer has. Sincerest condolences to Jane and family.

  59. Anna Deane

    He was an inspiration. What a gentleman and I feel very privileged to have known and worked with him. Such a lovely man and so sad he is not with us. Deepest sympathy to Jane and family

  60. Phoebe Bryans (Wood)

    I was so sad to hear this news. I really liked him, everybody did. Cowpie. A name that made everyone smile. He played a huge part in all our young lives at BMP. Inspiring us, enthusing us. Setting the tone for a place that was about sharp thinking over sharp suits., warmth and wit over sleek and sly. He was the closest thing to having your dad in the office around the corner, wise,reassuring, encouraging, and sometimes a bit cross. He always made you feel part of his gang and what a great gang it was! Cowpie, you will be missed by many.

    I am so sorry Jane. Thinking about you and your family today.

  61. Kate Marber

    I will always remember his melodious voice and can hear it in my head now although I have not have seen Chris in over 10 years.
    Such a charming, elegant man ….. and wickedly funny. He once interviewed me when I was a very young account executive. I was scared stiff but he was so kind and warm. We ended up having a marvellous chat.
    My deepest sympathies to Jane and the family.

  62. AL TILBY

    I was in a grump. About to take my family of seven to the south of France when I found out that my people carrier was two inches too tall to fit on the train. Chris took a drag on his fag through the ever-present grin, which broadened, into a chuckle. Personally I couldn’t see the funny side. But Chris did. Still smiling, he tossed me a bunch of car keys. ‘There you go. Take my Mercedes.’ It was a massive station wagon. Perfect.
    That wasn’t the end of his generosity. I managed to get a double blow out on road south of Avignon and seriously dented the rear end. When we got home I dreaded having to explain. I handed back the keys. Chris was still smiling. No explanation necessary.
    Perfect gentleman, colleague, and friend.
    God bless.

  63. Martyn Sandy

    Over the years many people have asked me what BMP was like, and what made it so special.
    Anybody who had met Chris knew the answer.
    Without wishing to minimise the enormous contributions of so many other exceptionally talented people, I believe that Chris embodied the DNA of the Agency like no other.
    Bright and tenacious, always seeking the best original solution, aware that in such a competitive industry agencies are fundamentally a people business, he made himself available to give advice,encouragement, assistance and direction when needed, and therefore not surprisingly became mentor and friend to so many.
    I was fortunate to have worked closely with Chris on numerous pitches and Clients, and you can be sure that when ever anything good resulted it was largely down to him.
    He taught me more than I was able to learn, and it was both a pleasure and a privilege to have been the “monkey” to the master “organ-grinder”.

  64. Ivan Pollard

    It is so sad that Chris has gone because it was such a joy to have known the man. His energy, his wit, his obduracy, his wine glass, his cheeky smile, his thinking but most of all, his company are things that will leave a lasting glow in the hearts of so many people and a Cowpe-shaped hole in the world.
    All that is good about a life spent in advertising was rolled up inside that one crazy fellow.
    I will raise one last glass to his legacy and remember him with warmth, fondness and just a little bit of anxiety that he would have told me to make this memoriam much better.

  65. Nick Hough

    What an education it was to have worked with Chris so early in my career at BMP and then what an honour to be able to call him a friend for so many years afterwards.

    He was always the best listener, always seeming interested in what I had to say, or what I was doing. Despite his brilliant intellect always somehow managing to avoid making others feel inferior. Far from it, always looking for ways to support other people or underpin their self confidence and bring the best out of the team.

    Restless, challenging, high energy, never accepting that good is good enough, but simultaneously so generous and so kind.

    All my love to Jane and the family

    Nick
    x

  66. David Chapple

    What a sad loss, my heart goes out to you Jane.

    Chris had so many qualities, so eloquently described by others above and working with him at BMP was both a pleasure and a privilege. On the few occasions I was involved with him on a brief, I learnt so much. His insights were razor sharp, I couldn’t come close, yet he made me feel my meagre contributions were genuinely important, he was a generous man in many ways. His passion and commitment were as infectious as his humour.

    Such a bright, lovely guy, we’ll all miss you Chris.

  67. Richard

    Though I only met Chris a few times I was always enjoyed his wise words, his incisive insights and his sharp humour – particularly when he was giving Andy a hard time.

  68. Patrick Collister

    BMP was the best agency in the history of advertising, ever. And one of the reasons was Cowpey.
    Just look at the roll-call of world-class planners, suits, art directors, copywriters, film directors who have written notes above.
    Could anyone else have inspired such a disparate bunch to weep for his passing? Could anyone else have got
    David Batterbee to emerge from the past to pay his respects?
    I have a large glass of chablis here as I write. Cheers, Chris.

  69. Angela Johnson (Bayman)

    Dear Cowpie,
    I expect you are looking down at us all now, critiquing the thoughts and ideas we are producing.
    You taught me to ask two questions….when everyone else thinks the work is done: Is this idea/solution/plan honed to perfection – is it the best we can do? Is there a solution/idea/plan we have overlooked, is there something else we can do which is even better?
    Infuriating, exasperating yes. Doggedly determined in pursuit of and resulting in excellence yes. You were an amazing teacher, a true gentleman and a brilliant brilliant adman.
    I hope they have some really knotty problems to solve and good supply of the bon vin up there.
    With much love and affection,
    Angela

    Dear Jane,
    Sending you love and hugs from Chicago. Axxxx

  70. Steve WIlliams

    Boundless energy, intellect, charm and style. Chris was an exceptional and unforgettable man.

    Very sad for Jane and the family. Sending love.

    Rest in peace, Chris.

    Steve – x

  71. mark rapley

    Chris was a perfect boss, colleague and friend ; he did terrify me sometimes because he was so penetrating and thorough and utterly conscientious, but he was such a good laugh too and a fabulous drinking companion, and, by the way, devoid of any snobbery at all, a good kind, generous bloke who will be sorely missed by many. I worked for him and with him for 22 years and he taught me how to do it and made it great fun. Mark

  72. Kay Scorah

    1978. I’d got through the interview with Ross and Chris, and was all set for the final hurdle; Lunch With Stanley. So Chris says, “You’ve got the job if you just remember that the second bottle of Chablis is all for Stanley.” First piece of excellent advice Chris gave me. I got the job. Stanley got drunk. I got to learn loads from Chris. It was all good.

  73. Will Awdry

    I’ve sat next to many advertising people and learned how brilliant they are.

    Whenever I sat next to Chris, I learned how much better I could be.

    A more giving, gifted and human bloke you could not meet. Thank the gods for Mr Cowpe.

  74. Paul Burke

    14 years together at BMP and yet I never actually worked with Chris. So I got to know him not so much as a colleague but as a human being – a really exceptional one. He always dropped by my office (well, it was opposite Webster’s) and dispensed intelligence, kindness and wit. In fact, the last time I saw him, I was complaining that not only were policemen looking younger, but so too were prime ministers, chancellors and leaders of the opposition, “Burkey”, he grinned, “You don’t have to worry until popes start looking younger”. And that, in a nutshell, is why I liked him so much. He’ll be hugely missed.

  75. MARK CLOUTING ("KENNY")

    I have only spent a couple of weeks in Chris’ company onboard racing yachts – a week in Tobago and a week in Fowey – and yet I felt Chris was a lifelong friend.
    Reading all these postings about the man, I guess that is a measure of who and what he was – Chris was one of life’s true gentlemen, bringing charm, sophistication, wit and intelligence into whatever situation he happened to land in (and that was no mean feat with some of the reprobate crew onboard!!!!). By his own admission, he was not the greatest sailor, but he brought so much else onboard that I would have signed him up onto any of the crews I was ever involved in – spinnaker packing will never be the same again.
    A giant personality – I am honoured to have met Chris and to have shared so much laughter with him – the world will be worse off for his passing.
    Rest in peace fella – I just hope the big man has his wine cellars/chillers stocked with Chablis.
    Kenny

  76. Alessandra Violet Vianello

    I am extremely sad to hear that Chris passed away . He definitely made BMP an amazing, stimulating and fun place to be. I remember him dearly. He was very intimidating to a young Italian trainee like me! Yet he was always kind, encouraging and his door was always open to answer questions, doubts….and to go and get a drink! He was wild and rigorous at the same time….un vero Signore.
    All my thoughts go to Jane, his children and the rest of the family.
    Alessandra Violet Vianello

  77. Howard Spivey

    So very sad to hear the that Chris has passed away. Our paths crossed only in the corridor, he was usually in a rush but there was always time for
    a cheery hello or brief chat. An enormously likeable bloke.
    My sympathies to Jane.

  78. Barrie Hedge

    Chris was smart, funny, generous, kind – The list of adjectives is long, but they are all, only positive.

    If one didn’t see Chris for several months, or in my case sometimes several years, seeing him again felt as if you had just been together yesterday. Because that’s the way he was and spending time with Chris was always great, always felt like time very well spent.

    Chris was a very special person and the world is a little emptier without him in it; and sadder.

    Barrie.

  79. Alan Palmer

    I was deeply saddened to learn via Barnaby’s mail – received on a peerless Spring morning just as I was thinking how good it is to be alive – that Cowpey has been taken from us. I worked alongside Chris at BMP 30 years ago – but unfortunately never with him. The eulogies on this page from those who did work with him bring home what a loss that was for me. I remember someone tirelessly energetic, always cheerful and never prone to the arrogance to which his eminent role in London’s best agency might have entitled him. It is one of the eternal mysteries of life how such energy and intelligence can suddenly be no more. I join one of the writers above in hoping that that’s not the case and that they are merely being deployed elsewhere, over a glass of Chablis, in an environment which (one can only speculate) is somewhat better-appointed than the PoW.

    I had the great pleasure of sitting next to Chris at the BMP reunion lunch last December, when he came straight to the restaurant from a bout of treatment in hospital. In such circumstances, some degree of self-absorption would have been entirely forgiveable, but Chris was curious only about what everyone else was up to. A remarkable man in every way.

    My heartfelt condolences to Jane.
    Alan

  80. Judy corstjens

    I remember the first time I saw Chris like a photo, coming into a wine bar just south of Paddington station, warmly welcomed by my new colleagues. He was wearing a grey velvet jacket and my heart missed a beat. He must have been about 27. I’m so shocked and sorry. Half the cigarettes I ever smoked were his.

  81. Iain White

    Bugger. Very sad news.

    The first time I met Chris was interviewing at BMP in ’78. He was so warm for such a bright guy.

    The second time was day 1 when he told me to pick up my student duffel coat and grab a lift to Ashridge with ” Graham” in his mini. Turned out to be a Roller and took me a week to recovering from being awestruck from such an amazing bunch of folk.

    In my first, “poor” days as a trainee Chris often took pity on me, giving me a lift and dropping me off on his way home.

    Thanks for many things Chris. You made BMP, our lives, and so many others richer for having known you.

    Sincere condolences to all family, and friends.
    Iain

  82. Gaby Bridgeman

    How very sad to hear that Chris is no longer with us. He was one of the good people and was always kind and supportive to everyone. I will always remember him.

    I wish Jane and the family all the best in the world.

    Love and hugs Gabs xxxxx

  83. Jim Houghton

    I got to know Chris through Caffeine, introduced to him by Keanie as finance bloke who might be able to add something to the mix. Chris always treated me as something of a curiosity but wholly charmingly and always with great interest in the alien language I was speaking. Even away from his specialist subject his energy and enthusiasm was boundless. A thoroughly lovely man. We also drank Chablis and numbers never tasted better. Reading this page I regret not having met him a couple of decades earlier.

  84. Virginie Bennett

    Chris,

    Thank you Chris for having been one of the few extraordinary people I met. We only had one conversation, one meeting ; this interview at DDB in which you made me feel you had nothing more important to do and there was no one more important to see. Your presence was so genuine modest and generous. With more people like you the world would be a better place.
    You will be missed by so many people for so many reasons. I will always remember meeting you.

    Virginie Lechevallier Bennett

  85. Andy Tilley

    Quipcrackinthought
    provokinChablissipp
    inciggysmokingreat
    makinmotivatingood
    buzzinsmarttalkinhigh
    walkinbizwinninever
    givincoolfizzin
    Cowpey.

    In1982, Chris gave me my first break in advertising for which I will be eternally grateful. In my interview we talked about the Pepsi amongst many other things. i never forgot it. I left thinking I’d work at BMP for nothing if that is what it took to be part of the best agency in the world.

    1 hour with Cowpey was all it took. He was right too!

    I’m proud to be able to count Chris as a friend and privileged to have had him in my life.

    My heartfelt condolences to Jane and family.

    Andy

  86. Jonathan Simnett

    There are few people who deserve the title `a true original` but Chris Cowpe does. I doubt if I’ll ever meet his like again, more’s the pity.

    Connected by work, our children and the fortune to both live in Chiswick, whether it was talking business, circulating at a social event or simply picking up or dropping off the kids, Chris was the same person – always up for a chat, ready to gets stuck into a much-needed drink and often a crafty fag whilst having a laugh and putting the world to rights.

    Insatiably curious and enthusiastically wanting to understand issues from the most prosaic to the most esoteric, even during his illness he was always concerned for my well-being and that of my family whilst characteristically making light of his own situation.

    He was a pleasure to know, I will miss him greatly and it is a much poorer world for his loss.

    My deepest condolences are extended to Jane and the girls.

  87. Maggie Blundell

    Such sad news, a brilliant man who only ever cared about brilliant work.
    My thoughts are with Jane and his wonderful family.

  88. Deborah Appleby

    I first met Chris helping with pitches and presentations at BMP. Then we met up again at Caffeine. He was always a joy; charming, twinkly -eyed and ready to listen and challenge too. Clever and special, he always had time to take a personal interest and was very kind, a man of real heart as well as talent. Condolences to Jan and the family.

  89. Penny Bagnall-Smith (Reid)

    One of the most positive people you will ever meet, full of energy, warmth and humanity.
    Always rushing and yet always had time for people.
    Whatever was happening in the world, Chris could always make you feel there was time to chat and, most importantly, laugh, a wonderful man.
    Huge hugs to Jane and the girls

  90. Pam Draper

    I have known Chris for 41 years as he was married to my sister Maureen for 21 of those years.
    My thoughts are with Maureen and their children Katherine and Matthew are this very difficult time.
    All my love. Pam

  91. Lesley Nevard

    I’ve only met Chris a few times since I left BMP in 1981, but can picture him to this day, with a smile on his face and a twinkle in his eyes. I remember him as a bundle of energy, with a mischievous sense of humour (though never unkind). Such a lovely man, a great planner and always supportive of his fellow workers. I was very sad to learn of his death and my heart goes out to Jane and his family.

  92. Jonathan Clark

    Find this hard to believe.
    Chris was a man who commanded huge respect because he had the perfect balance of a man of massive intellect and, on the other, the best company you could ask for.
    When it came to new business he taught me the deck technique.
    Placing all slides/charts in order on the Boardroom table and mercilessly going through each one demanding what was the point of each chart.
    A murmur of hesitation and he’d bin them.
    However what you had at the end, was a pin sharp presentation devoid of any puffery.
    Like viral marketing I passed his wisdom on and many have benefited from his genius.
    A very sad day for the advertising industry as he was a true star.

  93. Hamish Pringle

    I liked Chris Cowpe a great deal and I’ll miss him. He was a generous host, a loving husband, the father of our daughter’s best friend, and an assiduous Governor of their school, Godolphin & Latymer. I also regret his passing as a colleague who exemplified all that was best about our alma mater, Boase Massimi Pollitt – intelligence, charm, a love of great advertising, and a determination to prove its commercial value. He’s credited with three IPA Effectiveness Awards papers on COI campaigns, thus making a big contribution to our understanding of how public sector advertising works. Chris started in account planning, as did all BMP graduate trainees in those days. They were known as a ‘Stanley’s strawberries’ because they were kept away from the harsh commercial realities until their skills in quantitative and qualitative research had ripened. Only after a year or so in the hothouse was the cohort split with the more resilient going into account management. Chris was one of those rare planners who made the switch much later on and he ended up leading the new business team from the mid-80s, became joint Managing Director with Ross Barr in1989, Chief Executive in 1998, and Group Vice Chairman in 2004. He went on to found The Caffeine Partnership in 2007, to advise companies, brands and people on how to grow faster. He was also a Non-Executive Director of Kitcatt Nohr Alexander Shaw, which was sold successfully to Publicis Groupe, and of Age Concern Enterprises. He also found time to be on the IPA panel of coaches and mentors. A fine man, and courageous to the end.

  94. Katie Sale

    I was very sad to hear about Chris. I only met him a few times but he was such a character; intelligent, most charming and incredibly funny. Condolences to Jane and all who knew and loved him. It was a great pleasure to have met him.

  95. Aylene Gardiner

    I was very sorry to hear about Chris. I only worked at BMP for a short time ,as a graduate trainee back in the distant seventies. Chris was kind and extremely supportive towards all of the planners and was a great inspiration to us all.
    I am very sad I didn’t have the chance to meet with him again.

  96. Nathan Hodges

    Such sad news to hear on a sunny Sydney morning. Cowpey was always so incredibly interested – in the idea, the strategy, the chart, the business, and at the same time in you, your life, your career. A brilliant mind and an utter gentleman. My thoughts are with Jane and the family.

  97. Lynda Samuels

    Recruited by Chris and Ross in the early 70s, to the wonderful family of BMP, where we worked hard and played hard – produced amazing ads and had a lot of fun along the way. Chris played a big part in all our young lives at BMP. He was a wonderful mentor, brilliant, charming and a joy to be with. It was an utter privilege to have known him and the great impressions we all have of him will live on forever – Cowpie you will be missed by many.
    My heartfelt condolences to Jane and his family.

  98. Jon Steel

    I last worked with Chris almost twenty-five years ago, yet his influence has never faded. From everything written above, I know I am not alone: Chris touched so many of us, in so many ways, and will continue to do so for as long as we are alive to remember him. Anything useful I ever learned about new business I learned from Chris. He gave me my first big break, allowing me to make a pitch when I was probably far too young and inexperienced to do so. He subsequently gave me my second big break, allowing me to make another pitch after I had messed up the first. I’ll always be grateful to him for that. He was both interesting and interested, fearsomely intelligent yet always humble, and so generous in his ability to bring out the best in others. If he had been an officer in the Great War, I know he would have jumped out of the trench first, and I would happily have followed him. We stayed in touch over the years and often met. Sometimes over coffee, sometimes with Chris in his unofficial role as director of the Chablis marketing board (the six bottles consumed one lunchtime by me, my wife and Chris remains a record, at least for me). He was always fun, always stimulating, and as often as we did meet, it was never enough. I will miss him terribly, although every time I ask myself, ‘What would Chris do in this situation?’ I know he’ll still be there.

    Jane, my thoughts are with you and your family.

  99. Andy Milligan

    Chris had an extraordinary capability for making friends and for doing great work. He was as genuinely interested in and concerned for the people he met as he was for the work that he did. People for him were not means to an end, he never used his extensive network as merely a sales tool, nor treated people with consideration because some management book had told him that was how best to motivate them. He just loved their company and was endlessly fascinated by their stories. Similarly, he enjoyed the work he did as a challenge in its own right, a complex problem for which an elegant, simple and satisfying solution was to be found. I travelled with him many times, and I’d love watching the intent concentration he’d give to a suduko – it was the same concentration he’d give to any work problem. He had also a keen eye for the detail, for the little things that mattered both to people and in the work. It wasn’t just the habit of remembering birthdays etc (which he did very well) but it was a keen eye, ear and heart for knowing what special thing mattered to someone. Read through all the posts above and you’ll see that is a common thread: the small acts of kindness, the attentiveness to the personal that distinguished him. And his forensic reading of a brief, unearthing the ‘hidden insight’ was from the same place. I got to know Chris after his days at BMP, I was extremely lucky to spend 7 years with him, founding Caffeine and doing work we liked, for people we liked, with people we liked; and like others here I quickly grew to love him. I have many wonderful memories: collapsed in hysterics in a New York hotel at some absurd idea that had come into our heads; watching him deliver a speech in Hong Kong which captivated a room and which, I know for a fact, was no more than a couple of words on a post-it note 5 minutes earlier; walking miles along a Cornish coast becoming increasingly concerned for the cold beer that awaited at the end (our ‘Ice Cold in Alex’ moment); and endless moments drinking and chatting, gossiping or engaging in debates about history, music, books, politics or football. He was enormous fun to be with and brutally honest with me and David, when he needed to be. Just over a week before he passed away, I sat with him in hospital. He was not in great physical shape but his mind was still alert and playful as ever. It was the week that Mrs Thatcher had died. We got on to the subject of 80s music and Chris established his thesis that the quality of 80s pop music had been unfairly overlooked because it had been associated with ‘Thatcherism’ – (all material glitz and glamour but no soul – not that that was his view on Thatcher by the way) – and needed a movement to rehabilitate it. It was a typically Chris thing to say: a mix of the analytical Historian, the cultural savant and the mischievous, mirthful man. I will keep the spirit of Chris with me.

  100. Michael Hockney

    I worked with Chris at BMP from 1975 to 1987; he was one of the people who made BMP the very special place it was. He was a great Planner and shared his considerable skills and insights willingly. He was a team player,respected by all of us. His obvious intelligence, his interest in so many things and his sense of humour made him the best of lunch companions. Over the years, there were lots of those lunches, particularly after I discovered our shared enthusiasm for wine.

    On sad occasions like this, as you read through other people’s memories of Chris, you begin to look for one word to sum Chris up. Of course, it’s very difficult to sum Chris up in one word but, if I had to, the word would be ‘generous’. Chris was one of the most generous people I’ve come across.

  101. Suki Thompson

    Chris taught me about the ‘dark art’ of new business, I turned up to meet him with lists, letters, information and an over desire to impress. He took me to lunch, gently removed the paperwork, poured me a huge glass of red wine and explained that new business was not about bits of paper, but trust, connecting people, thinking, kindness and tenacity. He suggested it was better to reflect on what the client needed not on what the client thought they wanted. I later discovered as I slowed down through my own cancer, that Chris was right about much more than ‘New business’ , he was right about life and over the years I spent many lovely times reflecting on life and business with him. The world has been the better place for knowing Chris and like so many, I will miss him.

  102. Adam Morgan

    It was the 30th December 1985, and time for my review – my first with Chris as a new boss.

    It turned out to be a freewheeling affair – an energetic, infectiously enthusiastic appraisal of the state of Planning and why it mattered, punctuated entertainingly by a series of anecdotes about Chris’ own experience in BMP, the only one of which I remember now was a story about how Stanley Pollitt once gave Chris a rise because he had a hole in the sole of his shoes. I can still see the delight on his face as he told me the story.

    He was thoughtful, as ever, in encouragement and motivation. And as I left his office, he asked me what I was doing for New Year’s Eve. I said I was having a few friends round to the flat I shared. Five minutes later I was sitting back at my desk when Chris thumped two bottles of champagne down in front of me. ‘I took them out of the office supplies’, he said with a grin. ‘No one will ever know. Have fun’.

    Entirely spontaneous, entirely unnecessary, it was one of those very small acts of kindness that made a huge impression on me. This, I thought, was what actually caring about people who work for you looks like.

    I still do.

  103. jane newman

    I have read all of the above. It makes me terribly sad to have lost someone who is so clearly important to so many people. I wish I could be at the funeral with you all but it isn’t possible.

    I met Chris when he was straight out of University. I had been at BMP for three years and was one of Stanley’s first home grown planners. The agency was taking off with planning proving to be an essential part of it and we needed help; so we decided to have a “formal” recruiting process and advertised to students at the best universities. From scores of graduates we chose Chris and Ross.

    We were on a mission to prove that creative advertising was more effective advertising and we were inventing on the run. They were always braver and better than us; they had no doubts and never looked back. Chris was spectacular. He was a delight to have around – passionate, positive, caring and incredibly clever. For five years we lived, ate and breathed advertising together. It was a privilege to know him and it was a high point of my life to work with him.

  104. stefano hatfield

    Ahh, Cowpey! Just look at the names above, both famous and less so, and the incredible things they have said. Only they are not incredible because we all know them to be true. Would still be bumping into him in Chiswick High Rd to be met with a STEFANO, Mon Brave!! And we were away, already laughing, his that unique cough-laugh laugh-cough that spoke of an unique joie de vivre. One of the nicest, funniest, cleverest – and most patient with ignorant journalists – of all the lovely people I met in my advertising years. He was clearly an inspiration to so many, and epitomised what made BMP so special. Proof, if ever it were needed, that you don’t have to be an arsehole to succeed – always generous with his praise for others. One of the best.

  105. Brian Emsell

    What a sad loss – full of humour, wit , intellect , and …… chablis. No longer with us, but never to be forgotten.
    Thanks for many hours of debate and wisdom.
    My thoughts are with you, Jane and family.

  106. Sarah Jane Costello

    Chris was quite simply the best boss in the world.
    I spent many nights chained to the computer doing endless changes to pitch documents being plied with wine & pizza but it was the most enjoyable job I ever had.
    He made me & everyone involved in new business feel valued and special. We had numerous extremely long lunches either celebrating or drowning our sorrows after pitches and insisted on paying for me & my husband to go out to dinner on numerous occasions because ‘I’ve kept you two apart too many times’.
    He’ll be hugely missed
    Love & condolences to Jane & family xx

  107. Emily, Lucy, Will and Charlie Allen

    Chris was our parents friend not our friend, but he felt like our friend. It didn”t seem like you had to know Chris all that well to know that he knew exactly how to live his life. It’s quite rare for four sulky teenage children to insist on staying at the grown up’s table after dinner to listen in on the adults, but Chris’ wit, charm and sheer ‘joie de vivre’ made it impossible not to. Chris, thank you for all your stories, the grown up world is a little less mischievous, and a lot worse off without you.

  108. Chris Wood

    I remember Jeremy Bullmore doing one of his all time great speeches: on the emptiness of so many mission statements-Chris was almost certainly there too.
    Jeremy had taken the 12 words most often found in a representative selection of mission statements, engraved each on the face of two die, then proceeded to roll them and construct statements from the words that emerged. The word most often used, and therefore most mocked by him and his audience was-passion. Something every corporate aspired to but couldn’t muster.
    By contrast Chris embodied more natural passion than anyone could imagine or wish for. First and foremost for people-I remember him the life and soul of many of our pre Xmas parties, as well as taking huge joy in our pyjama-clad daughters skittering around a corner and out of sight when they should have been abed.
    And quite rightly, second after people, for all the many and various things that flow from good people properly loved or motivated, top class work being one.
    He was a lovely man who had it right. We’re the lesser for his passing but for his sake let’s uphold those values, as well as the frequently mentioned glass of Chablis: which I now can’t drink without murmuring “to you Chris”

  109. Lynn Capper

    Everything I want to say about him had already been spoken, kind, generous, genuine, jovial, successful, etc. We will all miss him, and it still seem unreal that he is gone. In our hearts, he will live forever.

  110. Penny Stout-Hammar

    I had the great pleasure to work with Chris as a fellow Godolphin and Latymer School parent and governor. He was a particularly valued member of the Development Committee where he unfailingly gave his time and ingenuity and his very dependable support. He took a real interest and we are very sad to lose him as a friend and colleague.

  111. Stephen Mackay

    Chris will be sadly missed and I m certain by everyone who was lucky enough to have known him. Very clever, funny, generous and great fun to be with I shall miss the conversations and sharing his excellent taste in wine: a really lovely person.

    When to the sessions of sweet silent thought
    I summon up remembrance of things past,
    I sigh the lack of many a thing I sought,
    And with old woes new wail my dear time’s waste:
    Then can I drown an eye, unused to flow,
    For precious friends hid in death’s dateless night,
    And weep afresh love’s long since cancell’d woe,
    And moan the expense of many a vanished sight:
    The can I grieve at grievances foregone,
    And heavily from woe to woe tell o’er
    The sad account of fore-bemoaned moan,
    Which I new pay as if not paid before.
    But if the while I think on thee, dear friend,
    All losses are restored and sorrows end. Sonnet XXX – William Shakespeare

  112. Andrew Jackson

    Somehow I never got to know Chris when I worked in the business. We met properly when our daughters ended up going to the same school and we ended up spending some memorable evenings together.

    It’s all been said already. What a fine man. Chris was such great company. I shall miss rapping with him about everything under the sun, arguing about the three best albums ever made, my choices being written down in the ever-present notebook, another bottle being opened, that laugh, and then doing it again some more.

    I last saw him quite recently… in M&S. He was out of hospital. Out of that damned room with white walls that was driving him spare. It was his first outing back in the real world. He and Jane were doing the groceries and Chris was wheeling the trolley. He seemed just as delighted to see me as I was to see him. He was frail but his eyes were shining. We held hands briefly. And I came home full of hope.

    It’s so sad. Mon Brave, indeed.

  113. Lyndy Payne

    Dear Chris
    Everything has been said so I will simply say “thank you” for the warmth of your support and friendship. You were indeed very special.
    Lyndy xx

  114. Michael Reeves

    There’s not much I can say here about Chris’s tremendous character and talent that hasn’t been said with more authority by those closer to him than I was. I hadn’t seen him for a quite a while, so certainly didn’t know his as well as many people here. So I just want to share a very fond personal memory I have of him, and an example of how small incidents can leave a big impression.

    It was during a pitch for WHSmith’s in the mid-2000s. A few of us were in his office, I think me and Richard Butterworth, just trying to throw some thoughts around on what Smiths could stand for. There was much furrowing of brows and some fairly lengthy pensive silences. Much of the sporadic discussion ended-up back on the nature of WHSmith’s products. I have no idea how but we started discussing the problematic issue of the less-than-wholesome magazines then still available on the shelves, and in particular the ‘softer’ lads-mag end of the market, typified by Nuts and Zoo. Cowpey, unfamiliar with the exact titles of the mags, referred to a hypothetical customer coming in for his weekly copy of “Neat & Nasty’. It must have been the effect of pitch tension in the air, but no sooner had he uttered the phrase than uncontrollable schoolboy giggling and tittering ensued all round. For about 2 minutes, solidly. None of us were able to make a proper point without corpsing at the thought of launching a magazine called ‘Neat & Nasty’. We should have pitched it to EMAP. Cowpey had created a perfect proposition, a snappy alliterative title and a moment of daftness to lift our sagging spirits.

    To this day whenever I pass a WHSmith I smirk because I think of Chris and his face as he was trying a minute or so later to make a serious point about their business whilst trying not to giggle again. Little memories often have a big impact on people. And I think Chris has left a lot of those little, but very big, memories with so many people.

    He was a bloody lovely bloke and he’ll be sorely missed.

    All my best wishes to Jane and the kids.

    Michael Reeves

  115. Vanella Jackson

    Chris….his generosity, imagination and brilliance. Always looking for the best in everyone and the best in everything. An inspiration to so many……and so very funny.

    Jane….our hearts and love are with you.

    Vanella

  116. Karen Buchanan

    It’s hard to know what to add to everything already said.
    But it’s impossible to remember Chris without a smile on my face.
    He made work fun, taught me the art of never stopping until you reach perfection and, importantly, gave a young account lady the belief that being decent and human can also bring success.
    Brilliant, selfless, compassionate, caring and, occasionally, just a little chaotic, Cowpie will be much missed.
    My love and thoughts are with Jane and his family at such a sad time.

  117. Damian O'Malley

    Just got back from the funeral, incredibly moving, particularly the tributes by the family. Having lost my father and my sister in the last 18 months I can only echo and reinforce the sentiment of, I think, all of the children, which is that Chris, your dad, lives on in your heart, in your memory and in you. Be very proud of him.

  118. Laurence Blume

    Hugely privileged to have worked with Chris, even just a little, and a very long time ago. Rest in peace.

  119. Ross Barr

    This is a part of the eulogy that was given at Chris’s funeral yesterday, 10/05/2013.

    I worked alongside Chris every day of my working life – on the same floor of the same building for over 30 years.
    I can still recall the first words we ever spoke: it was 1972, and we had got through to the final stages of interview at Boase Massimi Pollitt advertising. There were about 30 of us being interviewed and it was late in the day. At one point Chris and I were left in the room on our own. Naturally it was Chris who broke the ice.
    “I really really want this job. That last guy who interviewed me hadn’t got back from lunch till 4 o’clock. That’s the sort of place I want to work”
    Well, he got the job, and he achieved a lot more than his modest lunching ambitions. He rose through the ranks from grad trainee to Chief Executive, during which time the agency swelled in numbers from 40 to 300 people and picked up UK Agency of the Year 4 or 5 times
    He was hugely successful. His combination of intellectual firepower, nervous energy, a tenacity bordering on stubbornness – perhaps inherited from his Yorkshire forebears – to get things right, regardless of how long into the night it took, or how many times you tore it up and started again. His stamina, both intellectual and physical left the rest of us exhausted and trailing in his wake. Chris could do it all – but this was the area in which he was better than anyone else before or after him; winning new clients for the agency. Because as well as the qualities just mentioned, as we all know, and they found out, he had an inate capacity to understand and empathise and connect with people he met, and very quickly gain their trust:
    I spoke with one client that Chris had successfully wooed: he said ‘we saw a number of agencies and they all came to see me before the pitch, often mob handed. Chris shuffled in on his own and very quietly began asking questions. When he left an hour later, I realised he had divested me of every piece of information I knew, that could possibly be of use to him in winning our business – as well as a few things I hadn’t even known I knew’.
    There was more than a touch of Columbo about Chris: he wasn’t showy, but you underestimated him at your peril.
    But of course there was much more to Chris than that, as the many tributes and accolades on the web-site tell.
    He was a much loved and respected character. A key component of what made the agency a fun and interesting place to work. He was nothing like the stereotypical adman. He was nothing like the stereotypical anything! He was Chris, and he was always true to his own values and what he held to be important. He was interesting and quirky and fun. He had his own way of doing things. In an otherwise flattering article in Campaign (the trade mag) in 1999, a sour note was struck when he was described as ‘sartorially challenged’! I think they missed the point. Was Chris leaving the agency to go to an important meeting or off to play golf? Impossible to tell. One outfit for all occasions.
    He and I once flew to a conference in Bermuda. We disembarked the plane to the usual blast of heat and went to the conference hotel, agreeing to meet down by the pool in half an hour. When I went down I could see lots of conference delegates on loungers in Vilbrequin swim wear, reading the thick volume of conference notes that had been left in our bedrooms. In amongst them, on his lounger, undisturbed by anyone, wearing exactly the same clothing as he had travelled in, with only the addition of a baseball cap, having overheated slightly, was Cowpey reading Keith Richards autobiography.
    Like everyone here, I have so many funny and poignant memories of Chris. He played a part in lots of the most important moments of my life. I don’t profess to know what happens at the end of life’s cycle, but I do know one thing: if we do go anywhere, I want to go where Chris is.
    Because there will be something very nice in an ice bucket; he will have networked a large and convivial group of friends; one will be greeted in the traditional manner “ Hello mon brave! What kept you; never mind, come in, sit down, what would you like?”
    And he will have made sure that lunch doesn’t finish till 4 o’clock.

  120. Ksenia Cannell

    I had the pleasure of getting to know Chris when I joined Caffeine a few years ago. At first I didn’t know what to make of him, he was very different from David and Andy – quieter, more practical and always making sure we really thought everything through. In the year that followed I got to know him as one of the kindest, and most genuine people Iv e ever worked with. He really cared what you thought and listened wholeheartedly, always up for a good laugh, heart to heart and a leisurely lunch with a glass of wine. My deepest condolences to Chris’ family, he was truly one of a kind and will be sorely missed.

  121. Steve Dobell

    Here is another part of that eulogy.

    Our dear friend Chris seemed to bound through life like a force of nature. This of course is why one’s been hearing things like ‘the last person’ and ‘Chris of all people’ — as if boundless vitality offered some kind of immunity. If only it did — he would have been with us for a very long time. As it is, we feel robbed, some of us angry. He couldn’t have fought harder or more bravely against his horrible illness — chiefly for the sake of his beloved families. Also his great army of friends, as he called us. Because of his warmth and energy, people warmed to Chris in a really remarkable way, and he seemed to be able to energise and quicken the people around him. If only we could have done the same for him just now. What we can do is remember him.

    I’m Steve Dobell and, along with quite a few people here, I’ve known Chris for well over 40 years. In all that time he hardly seemed to change at all. The 18-year-old Chris who came to Oxford in 1969, from Bickley, Kent, and Shrewsbury School, was funny, teasing, lovable, sharp but never unkind, buzzing with energy. Above all I’d say he was playful … and he sure was fun to play with. Visually he was very striking, with a leonine mane and a wicked grin. I had a tendency to think of him as an exotic nocturnal creature. Not sure why — though early on we did spend rather a lot of time in darkened rooms listening to music — The Stones, The Band, Neil Young… and I don’t mean just the two of us. Lots of people — he was very sociable. And he helped bring out the sociable side of other people. Above all, he could always make me laugh. Good friend to have.

    One could almost have thought that he wasn’t doing a lot of work. But one would have been wrong. Chris studied history at Queen’s. In fact he and Andrew Young were sent to Queen’s from Shrewsbury specifically to restore the school’s reputation there, an earlier Salopian historian having sullied it in a way I cannot reveal. This they achieved. Along with Neil Boulton and Andrew, Chris studied at the feet of some famous historians, including Count Basie, I mean Lord Blake, the authority on Disraeli. Chris was a good historian, by all accounts. And he must have been a fast one too, because he found time for a lot of other stuff, including sport. I can see him now on the football field, prowling, padding lightly around (nothing wrong with his knees then), creating openings for his forwards. Very much a team player, Chris, and there was always a sense of camaraderie around him. I don’t know where the ‘mon brave’ and ‘mon capitaine’ came from. I don’t think he ever belonged to the Foreign Legion… He was a member of the air squadron — and later I’m hoping to hear more about his flying days from the other ‘intrepid aviators’, as he called them.

    So, not entirely nocturnal. But he did find time for parties. Chris liked parties; he liked dancing, ideally to Mick Jagger. In fact I can remember dancing with Chris a few times, presumably having got no girl reaction — though we tried! On those occasions one made sure to get off of his cloud. He went to even more parties in year two, because he was running a mobile discotheque.

    But he really came into his own, and maybe gave a glimpse of things to come, as the dynamic head of the ball committee, arch plotter of the deafening disruption of college life. Not in our back quad, some people said, but he got his way through persistence and charm. I won’t go into detail about all the artistes he signed, or didn’t sign — 400 quid was clearly too much to pay for Elton John. But the Queen’s/St Hugh’s ball was almost certainly the loudest ball Oxford had ever had. Curiously, at about six in the morning it emerged that a large quantity of white wine was left over — I think it was Niersteiner Gutes Domtal — which Chris quickly impounded. You don’t want stuff like that reaching the street.

    On a quieter note, unusually, Chris befriended his college scout, a very nice Korean lady married to an ex-soldier. He had them over for tea, and later Chris and his girlfriend were invited back for a meal. This was extremely unusual. The thing is, there was this open friendliness and sensitivity about Chris that everyone seemed to respond to.

    When I got back from my year abroad, Chris had moved on. He’d gone off to London to join the adult world. Well, the advertising world. I was living in Eynsham with our mutual friend Neil Boulton, and Chris would come back to visit us, driving a smart new company car. I think he would want me to say that it was a brown Capri. A wise choice. He told us he had joined something called BMP. But he wouldn’t be there for long, he said, because no one stayed anywhere long in advertising. In a moment Ross will explain what went wrong.

    Soon the rest of his Oxford friends would be joining him in so-called adulthood, and he and Mo, along with several of us newly married friends, would be bringing up families. I know how incredibly proud he was of his four children. I can also tell you something he said recently about Jane. One day at the hospital, the talk turned from golf and the Cheltenham Gold Cup to who he was seeing that afternoon, and I said to him, ‘It sounds as if Jane is in here every day.’ ‘She is,’ he said. ‘She’s amazing.’

    My time is up. Knowing Chris has been one of the great pleasures of my life. We will not forget him. Ever.

  122. Jeremy Vine

    I met Chris when he came to my home for a meeting with neighbours (we lived in the same street). He and I spent a lot of time talking and I said to my wife afterwards, “What a wonderful guy he was.” Everything he said made me laugh, as it was designed to do. He had a very slightly subversive approach to whatever it was we were discussing and, I could tell, a brilliant sense of humour. He was charming too. We often said hello in the street, he always had time to chat, and I can tell from all these messages how much he will be missed. I am very sad at this news and my wife Rachel and I send condolences to Chris’s family especially.

  123. Les Binet

    I remember when I first started at BMP, I got invited to some IPA bash, and I was terribly shy and nervous about going along. The first person I saw was Chris, framed in the doorway, drink and fag in hand. I didn’t think he’d even know who I was, but his face lit up with delight, like I was his oldest friend. “Les, you old tart! What are you doing here? Come on in!” all my nerves disappeared, and he made me feel totally at home. He had a real gift for that kind of thing, no matter how lowly you were.

  124. Anni Ahonen

    It was a real chock when Andy called me to say that Chris has passed away. Last time I saw the Caffeine team was I believe at one of their events probably 2 years ago and I left them all cheerful and healthy and not in million years would have thought something like that would happen so soon. But I know it’s hard to fight against cancer….

    Chris was always very friendly, a bit more quiet compared to Andy and David, but very thoughtful and insightful. A good listener. Always a gentleman, very kind. He had a lot of experience and it was an honour working for him and for the Caffeine team. He will be dearly missed.

    Deepest sympathies to his family and beloved ones.

  125. Barnaby Spurrier

    And here is the final part of the tribute from his friends that was heard at the funeral :

    Chris was my closest friend. The most loyal and generous companion I could ask for. And whenever I had a difficult problem to solve, I’d run it past Chris and he’d tell me if I was on course or not. So – first things first – lets be honest and say this is the most difficult speech I have ever had to make, and the one man I would have trusted to make sure I didn’t make a pig’s ear of it isn’t here. So if the next few minutes aren’t as sharp as they should be – well, at least you know whom to blame.

    My name’s Barnaby and although I did start my career at BMP, my friendship with Chris, Jane, Amy and Lucy, and then later Matthew and Katherine, began after I had left the Agency and discovered that we lived near Jane’s father, who was a vicar in East Devon. Many lunches and teas followed and my family’s friendship with the Cowpe’s was born and cemented. We had many blissful holidays where I watched Chris sitting quietly in the shade of a tree, mug of tea by his side, lost in work at his watercolours. He never sought praise, wasn’t bothered if you liked them but loved the challenge of capturing colour and light. Or Chris devouring great tomes of history and biography. I would recommend novels to him, but in truth he could never really see the point in fiction when there was so much knowledge, so much information in the world still to be discovered. And Chris with his endless series of pocket note books into which interesting facts and ideas were eagerly entered to be savoured and explored at a later date.

    All of these things defined Chris. He threw himself into work, into friendship and into having fun with complete commitment. Never a spectator, always a player. And over the last few months I have watched in awe as Chris summoned up that same self-discipline, that same intellectual rigour and that same relentless energy in his fight against lymphoma. From the very moment he told me that he had cancer I never once heard him complain, I never heard him express self-pity – I just watched him focus on the belief that that he would beat it. And Chris, how we all wish with every fibre in our bodies that you had done just that.

    Even more remarkably he never lost that mischievous sense of humour. Around the time of the Mid Staffs NHS crisis The Times had headlines reading “None of us is Safe” and “Do the Sick No harm”. Chris cut these out and stuck them on the wall above his bed, pointing them out to the nurses and doctors whenever they came into to room. Another time I was with him and a nurse had just finished a procedure, perhaps a little roughly, and as the nurse left, Chris pulled himself up in bed and with a delicious school boy grimace gave – and I apologise Reverend – this gesture. It seemed impossible that a man capable of such comedy at such moments would ever finally succumb to his illness.

    What made Chris so very special can’t be distilled in this brief a space, but one thing he did, like no-one else I have ever met, was listen. He was a man who loved to know how you were, what you thought, what your ambitions and anxieties were. He never let his own ego get in the way. He never showed off. He never had anything to prove. And he wanted to help. On the website for Chris, the word generous appears time and time again. And it’s true – Chris was the most generous of men with everything he possessed, but most of all he was generous with his time and with his spirit.

    And of course Chris was an Olympic champion, the long distance hero of good cheer. “Ah mon brave, come in” and “Evening ‘Guvnor, now what will you have?” will echo in our ears for years to come and, I hope, bring smiles to our faces for the rest of our lives. This year Chris was home, all too briefly, for a few days in February after a miserable time in hospital. It was my birthday. There was a ring at my door, and there was Chris, pale, thin, walking stick in hand, but with that wonderful smile once more. It was the best birthday present I have ever had.

    Not so long ago I visited Chris late one evening in hospital. He wasn’t in great shape but we talked and raised a smile or two. After a while he dosed off and I quietly left. When I got home there was a text message from him. It simply read “Dear B, great to see you, thanks, love C”. It was to be the last text I ever received from him and now I would like to send one final reply, back into infinity, saying quite simply “Dear C, it was always great to see you. Thank you and farewell. Love B”.
    I know that everyone here today will want to add their name to that message.

  126. Lucinda

    The world is a poorer place without Chris – he will be much missed.
    Love to Jane and his wonderful children.

    Lucinda

  127. Lucy, Amy, Matthew and Katherine Cowpe

    Here is a copy of what we said at Dad’s funeral.

    Lucy:
    My dad has so many special qualities to him that made him the truly amazing man he is. He was incredibly caring and generous, with a massive sense of humour and charisma. He would always stop halfway through his beloved Sudoku’s or Top Gear and always ask how I was or how my day has been. He brought me so many memories during my life which I will never forget and always treasure. I am honestly blessed to be able to call him my dad.

    Amy:
    I will always remember how dad somehow always managed to get our four names in a muddle and how he would have to go through each and every name until he got finally got the right one. I will remember his shameless attempts to embarrass us, but which were always done with a smile on his face, a smile so mischievous that you could never help but laugh. He was the most generous, kind and selfless person. I feel that having been brought up and set off into life by someone like him, the future will always seem that little less daunting and that little bit brighter. We are so proud to be Cowpe children and we will always miss you dad.

    Matthew:
    Dad is an inspiration. His insatiable lust for knowledge and new endeavours is present in all of us. I remember him sitting by the pool in his beloved south of France, digesting a 700 page epic about the Victorians/ Elizabethans or one of the many periods in history he was fascinated by and taking in the breath-taking view in quiet contemplation.
    Dad effortlessly commanded the attention of the room and was forever at the centre of the conversation. I always thought he could make friends in an empty room, which is why it is no surprise to see so many people who loved and cherished his friendship here today.
    Dad is a part of our past, present and importantly our future. He supported all our choices and always provided sage nuggets of wisdom. He enjoyed our successes and reflected on the failures, and we know wherever we end up, he will be there.

    Katherine:
    Dad was never happier than when he was dishing up a Sunday roast, including his homemade Yorkshire puddings, with his loving family around him followed by a cheese board piled high. He was such a courageous, generous, hardworking, energetic fine gentleman who somehow always managed to keep his youthful looks – a true Peter Pan!

    Whatever the future holds for us all we will ensure that dad’s many qualities and our memories of this special man continue to live on through us, his four very proud children.

  128. Christine Asbury

    A lovely chap I got to know briefly in the mid 90′s when I joined the DDB network. Of course he was already a legend by then and did not disappoint. Others have already described him perfectly. What a gent. What wonderful stories. Very sad to hear the news and my sympathies to his family.

  129. Yvonne McClean

    It’s hard to find the words when so many other fine ones have been said. Chris was one of those people who touched many lives, and changed the course of mine. I had dashed off an appeal to BMP to employ me as an account director. Chris interviewed me, a strange experience in itself – to meet someone so early in the morning, who appeared to have already spent many hours (perhaps the whole night?) smoking, drinking and working. He suggested I might make a planner, a job I assumed meant rearranging office furniture and collecting time sheets, but luckily took his advice – so thanks for that Chris. I can’t believe you are gone -those whom the gods love die young.

  130. Sarah Nasmyth-Miller

    So sad to hear of Chris’ passing. When thinking of my amazing time working at BMP, there are a few characters that are synonymous with the place, and Chris is one of them. Simply an incredible human being. The world is a richer place having had Chris in it. My thoughts and prayers are with his family. x

  131. Sheila Keegan

    I didn’t know Chris well. Our paths crossed briefly on the work front and briefly through shared friends, but reading through all these wonderful tributes, I wish I’d known him better. I loved the comment :
    “You fought to keep the cheese board in the first recession. You fought to keep the sausages in the next.”
    We need warriors who recognize what is important and who are prepared to fight for it.

  132. Brendan Llewellyn

    I will always remember Chris as the most affable, intelligent, challenging and inspiring man I’ve worked with. Warmth and curiosity in equal, compelling measure. One of the prime makers of the unique BMP culture which made for brilliant advertising and a sense that clients were allowed in only if they were able to contribute to the general desire to be better. Chris always made me feel good and I’m honoured to have known him. Blessed.

  133. James Llewellyn

    I met Chris only twice yet he made a lasting impression. He was open and friendly. He was also able to give trenchant career advice with only one or two sentences for context.

  134. una hayes

    Chris Cowpe.
    Hard to believe you’re gone and so sad recalling you reading the memories in Barnaby’s link
    which really do bring you back to life…

    How is it that I never shared a glass of chablis with you in those crazy 80′s? I’ll raise one tonight.

    Jane, I only heard today through Nicky Lloyd Owen and send you and your family my warmest sympathy.

    Love,
    Una

  135. caroline oakes

    Just seen this news and am shocked and saddened. It’s many years since I saw Chris but it’s very easy to remember his energetic and generous spirit.
    It’s very moving to read such affectionate tributes to him……..what a loss.

    Jane much sympathy and warm wishes to you and your family,

    Caroline.

  136. Edward Mason

    So. Farewell then, Chris. You fitted a magnum of life into a single bottle.
    I wish we could could have worked together more.